Growth that shows up in the P&L.
Digital Growth Lead. Ten years of performance marketing and e-commerce growth across Saudi Arabia, Egypt, the UAE, Turkey and Morocco.
I plan, buy and optimise the channels that grow D2C, e-commerce and travel brands in the Gulf and Egypt — and lead the teams that run them.
- Performance campaigns
- Growth strategy
- Meta · Google · TikTok · Snap
- E-commerce growth
- Email, CRM & automation
- Creative direction
- Shopify · Salla · Magento
- Analytics & reporting
- Team & agency management
- Market entry for GCC & Egypt
Book a discovery call
Thirty minutes on your channels, tracking and store. You leave with one or two numbers worth moving and a view on whether you need hands-on media buying, a fractional growth lead, or a strategy your own team executes.
Recognised as the #1 growth partner with MSC Cruises and Aroya Cruises in 2024 and 2025.
— FTC, Travel Saudi Holding Company · Digital Growth Lead
Saudi Arabia & the Gulf
Primary market since 2020. Currently leading digital growth for a national travel group; previously e-commerce for a KSA retail brand across Saudi, Bahrain and Egypt.
Travel · Cruise partnerships · Retail e-commerce
Egypt & North Africa
Home market. Ran LC Waikiki's Egypt e-commerce digital strategy, agency accounts for Intel and El Ahly Developments, and consulting for EG Gate, Egypt's national digital project.
Fashion e-commerce · Real estate · Agencies
Experience
Digital Growth Lead
Leading the creative, content and digital team; partnering with tech and operations on the end-to-end customer experience; co-marketing with cruise and flight partners.
Country E-commerce Digital Supervisor
Owned the digital strategy and campaigns for LC Waikiki's Egypt e-commerce site and the third-party partners behind it.
E-commerce Digital Manager
Ran the brand's digital channels and Shopify store: automation, email campaigns and site content.
Digital Marketing Manager
Managed a team of ten and 10+ clients; earned the Facebook Marketing Partner badge, making Quad the first agency in the Middle East to be both a Google and Facebook partner.
Senior Digital Media Specialist
Digital presence and campaigns for Nozha Real Estate, Schools, Shipping and Cars.
Senior Performance Ads Specialist
Campaign concepts for Intel, El Ahly Developments, El Arabia Group and 20+ clients; built an internal campaign-tracking product.
Consultant & Freelance Strategist
Certified: Google Ads & Analytics · Apple Search Ads · Facebook Campaign Planning · Twitter Ads · HubSpot CRM · Klaviyo · IBM Cognos BI · B.Sc. Computer Science & Information Systems, Elshorouk Academy · Master's in Digital Media & Transformation, ESLSCA (2026–28)
Let's talk
For projects, consulting or senior growth roles. WhatsApp is fastest; email works too. I reply within one business day.